I contributed to the transformation of the brand’s visual identity, shifting from an old, outdated style to a more modern and organic aesthetic. This process included updating brand guidelines, expanding the color palette, and developing new graphic assets. I also supported model and art direction for a key photo shoot. Additionally, I played a role in creating nationwide campaigns and promotional events. Beyond campaign work, I assisted in the development of print and digital materials for franchisees, as well as social media and email assets.